Recently, reporters found in building materials stores that the lively scene of the November sales promotion has quietly receded, but soft decorations such as IKEA Home Furnishing Center, Jiachunqiu International Mercure Center, Century Jinhua Meiju Living Home, Carrefour Home Furnishing Store, China Resources Home Furnishing Store, etc. The similar stores performed well. Last Sunday, the reporter saw an endless stream of consumers coming to choose from the Yoyo Meiju store.

    The change of seasons makes the soft clothing store more prosperous

    Although the rush to buy during the small holiday has been difficult to reproduce, the passenger flow of soft clothing stores is still very large, especially the sales of curtains and bedding. In this regard, the person in charge of the Youyou Meiju Tablecloth Project Division explained to reporters: "The main reason for the still large passenger flow is that the seasons are changing, and consumers' objective demand for replacement of indoor accessories has increased."

    A Ms. Li who is shopping for curtains told reporters: “As winter comes, all the accessories in the home need to be replaced. The original and bright blackout cloth and gauze should be replaced by curtains.”

  "We also have a lot of things to buy at home. I want to change a set of drinking cups. I want to buy three thicker sofa cushions. I also need a new mat at home." Ms. Zhao, who lives on Wenyi Road, said with her fingers broken. The reporter found that many consumers walked out of the store with large bags and small bags after get off work close to the store.

    Concept change, soft outfit is becoming more and more important

    The prosperous scene of the soft decoration market did not happen overnight. According to industry analysts, with the improvement of consumption levels, consumers have gradually realized the importance of soft decoration for homes and have begun to recognize the necessity of soft decoration stores. More people are practicing the concept of light decoration and heavy decoration.

    Xiao Xu, born in the 1980s, told reporters: “The style of curtains, the color of tablecloths, and the style of bedding all reflect the taste of a home. I personally think that most of the interior style depends on the matching of accessories, and soft decoration is very important. "In this regard, the person in charge of Longfa Decoration also mentioned: "Soft decoration is relatively hard decoration. The reason why it is valued is that the owner can change the soft decoration to give the home a brand new feeling."

    As fabrics, curtains and other soft ornaments are valued and favored by more consumers, soft ornaments have become an indispensable part of dressing up the home. "Today's soft furnishings are no longer just the wallpaper category that was understood in the past. Soft furnishings should include all movable and easily replaceable building decoration materials, such as tablecloths, tablecloths, fabrics, carpets, furniture, lamps, accessories, Hanging decorations, bedding, etc. belong to the scope of soft decoration. Soft decoration has formed a new independent platform of the home furnishing industry chain and has become an indispensable part of people's home consumption." Long-term commitment to the soft decoration cultural research Yoyo Meiju tablecloth project Mr. Peng, general manager of the business department, told reporters.

    Quality is the highest quality, soft clothing enters the fast lane

    In fact, the local soft furnishing stores have only developed in the past three years. Originally, local consumers would mostly buy fabric soft decorations in the Wenyi Road market or the light industry market. However, the establishment of soft decoration stores such as the Spring and Autumn International Mercure Center and Century Jinhua Meiju Life Home will fill the gap on the one hand. This has overcome the gaps in local soft furnishing stores, while also meeting the needs of different consumers for interior accessories matching.

    In addition to the main soft decoration stores, local home improvement companies are also contributors to accelerating the development of the soft decoration market.

    It is understood that many local decoration companies regard soft decoration research as a compulsory course for designers. While providing decoration schemes, they must also provide interior matching schemes to meet consumers' demand for soft decoration. The person in charge of Yoyo Meiju told reporters: “The arrangement and matching of soft furnishings requires designers to have a high aesthetic vision and artistic taste. In the process of communicating with the owners, the designers will help them determine the interior decoration style and improve the effect. The picture shows one by one, if the owner needs, we will also ask the designer to accompany the purchase.